COLOMBO | NOVEMBER 2025
In a bold move that redefines the intersection of commerce and creator culture, Sri Lankan lifestyle influencer Saasha has achieved a milestone that’s nothing short of historic — becoming the first person in the world to launch a dedicated in-app shopping section on Daraz for 11:11.
Titled “Saasha’s Fashion Picks”, this first-of-its-kind digital storefront lives within the Daraz mobile app — one of South Asia’s largest e-commerce platforms and a part of Alibaba Group. More than a collaboration, it is a landmark innovation that places a creator’s personal style and taste at the heart of an app used by millions.
The page will be visible exclusively during the 11:11 sale period, running from November 3rd to 21st.
“It’s been a dream I’ve had for years,” Saasha tells Starlyst News, reflecting on the scale of what’s unfolded. “I always imagined something like this… but I never thought I’d be the first in the world to do it. I just knew I had a vision.”
A GLOBAL FIRST, POWERED BY VISION
Curated entirely by Saasha, the page features handpicked fashion items aligned with her distinctive aesthetic — a blend of casual elegance, bold femininity, and influencer-forward trends.
But the scale doesn’t stop there. The campaign was launched to coincide with Daraz’s annual 11.11 sale, the platform’s biggest e-commerce moment of the year. It features: 13 original videos across multiple platforms, 4 solo productions by Saasha herself, collaborations with 9 leading influencers, Instagram & Facebook story recommendations and a WhatsApp Broadcast Channel offering real-time fashion updates to her community
It’s a fully-integrated, omni-platform push — and a case study in creator-led brand innovation.
“FIRST IN THE WORLD” — AND OWNING IT
“When Daraz told me this had never been done before — not just in Sri Lanka, but anywhere in the world — I was overwhelmed,” Saasha shares. “To be the first globally… it’s next level. I’m still processing it.”
The campaign is far more than a fashion edit. It’s a statement of evolution — where creators are no longer just endorsing products, but architecting the consumer experience itself.
It also reflects the growing maturity of Sri Lanka’s digital creator economy — with Saasha now firmly positioned as one of its leading forces.
“I’ve been lucky to be ‘the first’ in Sri Lanka a few times,” she says, “but this... this is something else.”
DARAZ’S BET ON CREATORS
The success of Saasha’s Fashion Picks may well chart a new direction for Daraz — and other global e-commerce giants — to co-create with digital personalities, embedding authentic influence directly into the app ecosystem during major shopping periods.
As more consumers turn to creators for inspiration and trust, this campaign shows what’s possible when brands move beyond ads — and build platform-native experiences powered by creators.
THE FUTURE IS PERSONAL
With a combined audience of 723,000 followers across TikTok, Facebook, and Instagram (including 623,000 on TikTok and Facebook and 109,000 on Instagram), Saasha has evolved from a rising creator into a blueprint for modern digital influence.
“This space is for my community. The people who’ve supported me since the beginning,” she says, with sincerity. “They’re the reason Saasha’s Fashion Picks is even possible.”
From Colombo to global commerce headlines — this is more than a campaign.
It’s a moment.