Sri Lanka Tourism Promotion Bureau, with European Union support, launches a wellness tourism campaign positioning Sri Lanka as a top destination for wellness, Ada Derana Sri Lanka reports. Key offerings include Ayurveda, Yoga, meditation, Pancha Karma, and Hela Wedakama, set against the backdrop of rich biodiversity.
Interface Tourism, the French PR Agency appointed by the EU, launched a multilingual microsite to enhance the campaign, serving as a comprehensive source of information on Sri Lanka's wellness offerings.
Influencers from Germany and France, chosen by the French PR Agency, embark on a journey through Sri Lanka to share wellness experiences on social media. The first group from Germany visited from February 15th to 21st, exploring cultural and wellness services in Colombocity, Minneriya Eco Park, Sigiriya, Dambulla, Kandy, and Wadduwa.
Transport for the tour was sponsored by Hayles Tours, and accommodation was provided by Radisson Hotel, Siddhalepa Ayurveda Health Resort, Anarva Hotel, Amuna Ayurvedic and Wellness Retreat, Santani Wellness Resort, and Samadhi Centre. Activities included Angampora performance and visits to Sigiriya Rock, Minneriya Eco Park, and the Sacred Temple of the Tooth Relics.
Influencer Lee Ann Wiemers from Berlin praises Sri Lanka's unique approach to wellness tourism, describing it as a multi-faceted island with rich history, beautiful flora and fauna, and various wellness options.
Influencer Philipp Heigel from Frankfurt shares a dreamlike adventure, highlighting experiences like the Elephant Safari, climbing Sigiriya Rock, and rejuvenating Ayurveda treatments.
Mark Rupp from Munich expresses his love for Sri Lanka's unmatched hospitality, natural beauty, and diverse activities, anticipating a return visit soon.
Tom Junemann from Berlin finds the trip the most relaxing he's had and expresses gratitude to everyone who made it possible, committing to a future return. Julia Haase from Berlin describes her stay as completely successful, enjoying the company of great people and expressing a definite plan to return.
The positive feedback underscores the potential for developing the wellness tourism segment in Sri Lanka, adding to the country's diverse attractions.
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